It's mostly Soft Rock with some pleasing harmonies though, let's be honest.
Label: Saga
Year of Release: 1968
Sleevenotes: "The Katch 22 have built up a tremendous following during 1967 and this album has been produced in appreciation of the great demand from you, their fans, to hear more of this talented young group.
Four of the twelve tracks featured in the album were written by the KATCH, I like "Thoughts On A Rainy Day" for its sweet simplicity, and in contrast, "There Ain't No Use In Hangin' On" which the boys feature in their stage act, is a fantastic 'knee-shaker' full of the tremendous vitality which KATCH fans have come to recognise as being a trade-mark of the group.
The boys have asked me to thank Richard Hartley for helping out on the arrangement. Richard is a member of "Fire", another group handled by TokeNam Aw who produced this brilliant showcase for the KATCH's exceptional talent, and also produces the group's singles.
As KATCH 22's agent and friend, I have been in association with them for quite a while and I'm convinced that they have the elusive star quality which will take them to the top - and where else more appropriate for such a 'KATCHY' group."
John Edward.
As I've mentioned before, Saga were a well-known budget label, perhaps most famed for their cut-price classical LPs and brass band discs rather than the kind of output which really shook the room. Nonetheless, towards the end of the decade they had the idea of booking in a few groups into cheap recording studios, figuring that there was (quite literally) hungry talent out there to be exploited and no real reason why the budget market shouldn't cater for pop music fans as well.
Saga's deals were so threadbare - usually involving a one-off payment for the groups in question and no royalties - that it's hard to imagine why anyone would have put their hat in the ring, however desperate they were. While none of the few pop and rock LPs that slipped out during this brief period are lost classics, they do contain some interesting ideas and a few genuinely stellar songs.
"Moonbeams" by the Magic Mixture (recorded in an infant's school hall) is a neat, spacey track which manages to recall Joe Meek and sound like of-the-moment psychedelia simultaneously, and the "Five Day Week Straw People" concept LP is a charmer in general.
Katch 22's LP is perhaps the biggest selling and most unexpected of the bundle. As the sleevenotes suggest, Brixton's Katch 22 - or THE KATCH in block caps, as their agent seemed to wish to refer to them - were a fairly serious proposition at this point, felt by some music critics to be poised for success. What did they want with a budget LP label?
There are two answers to this question. The first is probably "quick and easy access to money" (in other words, the same reason Elton John had dalliances with budget labels later on) and secondly, a long player with a full colour sleeve in the wire racks at Woolworths at a cut-down price, recorded quickly but professionally, probably allowed them more promotion than a few flop 45s in the remainder bin. At a low, low price, there's no doubt this also attracted buyers who wouldn't have touched Katch 22 product on impulse at the full whack.
And what did they get for their money? Well, an LP that's competent and pleasant enough to accompany your tea and toast on a Sunday afternoon, but certainly won't shake your house's foundations. The terribly titled "It's Soft Rock and Allsorts It's Katch 22" (which competes with Giorgio Moroder's "That's Bubblegum, That's Giorgio!" for the Most Sloppy and Literal Album Title Of All Time award) does at least prepare you for what's up ahead. The group are slick, keen, professional musicians who specialise in rich vocal harmonies and tranquil takes on numerous West Coast pop hits.