The person beneath Frank Sidebottom's head with a genuinely cracking single
Label: EMI
Year of Release: 1983
I suspect that there will be non-British readers of this blog for whom the name Chris Sievey rings very few bells, the significance of it being utterly lost. But then again, maybe not - maybe times are changing. Since the release of the film "Frank", which was partly based on Sievey's Frank Sidebottom persona, more people around the world are beginning to question who he was and what drove him on through numerous years of near-breakthrough success and utter failure.
Sievey's bullheadedness and resilience became apparent very early on. In 1971, at the age of sixteen, he and his brother hitch-hiked from their home city of Manchester to the Apple headquarters in London and refused to leave their offices, demanding to meet one of the Beatles so they could play them their music. Staff were unable to help, but the Head of A&;R Tony King allowed them some time in Apple's studio to record a demo, though he clearly wasn't interested in making a signing upon hearing the results. For the next few years the rest of the music industry remained similarly oblivious to Sievey's charms, and he self-released numerous cassettes and slabs of solo vinyl to the public's general indifference.
His solo efforts gradually morphed into the band project The Freshies in 1974 (who, according to Sievey, a very young Johnny Marr tried to join) who slowly began to attract attention, hitting their peak after being signed by MCA in 1981 and almost having a hit with
"I'm In Love With The Girl On The Manchester Virgin Megastore Check-Out Desk". Follow-up efforts such as "
I Can't Get Bouncing Babies By The Teardrop Explodes", however, were greeted less keenly, and MCA lost interest, as eventually did the rest of the band, leaving Sievey to release solo material again.
While even his greatest fan would probably have to admit that Sievey was sometimes much too keen on gimmickry and whimsy to connect strongly with the general public, "Camouflage" is one of those eighties hits that should have been but never was. Bulging with hooks, anthemic riffs, a Springsteen-esque chorus and a keyboard line peculiarly reminiscent of Carly Simon's "Coming Around Again", its a lean and marvellous pop record which should have been on the radio dozens of times a day. In the event, "Camouflage" got a slot on Channel 4's "The Tube", some minimal radio exposure, and little in the way of sales. If he seemed to give up on a straight pop career after this, I for one can't blame him - "Camouflage" is the sound of someone throwing every last great idea they have at the wall and smoothing everything over to commercial neatness and perfection.