"I Wanna 1-2-1 With You" really, really should have been a big deal. The people behind it were Jimmy Cauty of the KLF, who obviously had a track record for producing hits of some note and had a huge fanbase hanging on to his every note, and Guy Pratt, sometime session man with Pink Floyd. It promised up-to-the-minute jokey novelty satire about that very new (at the time, obviously) phenomenon the pesky mobile phone ring, combined with the finest rhythms, dance diva vocals and a comedy video. Given the pedigree of the track, the major label backing - something the KLF never really had, incidentally - and the public's appetite around Yuletide for daft ideas, surely we were looking at a sizable hit a la "Doctorin' The Tardis" here?
Whilst the Bookies obviously thought so, sales were actually tremendously sluggish and the single scraped an embarrassing number 62 in the charts. Despite being one of the very few people who rushed out and bought this during Christmas week, I have to say that the end result wasn't too surprising. There are several things wrong with the track - firstly, it is far too irritating for the sane consumption of just about anyone, making "Crazy Frog" seem like a soothing baroque masterpiece. The grating, bleeping mobile phone ring the entire track hangs on is horrendously sharp and ear-bothering, and could ruin even the greatest groove or riff. And as it happens, the beats per minute here were very dated by 1999 - whilst the KLF in their prime had put out records of a similar tempo, clubland had moved on to faster, more frantic noises, and this sounded like something from another era to many people. Even if you isolate these drawbacks, the tune itself is, to be frank, minimal, and the joke essentially a Trigger Happy TV out-take and little more. It's a huge shock to find myself writing this sentence - and I feel it may be the only time I bother to do so in my life - but Dom Joly did this whole schtick just so much better.
So then, this is an example of how sometimes people hopelessly fail to "design" Christmas Number Ones, not even with the right personnel in the studio. Westlife won the race with "Seasons in the Sun" in the end, if anyone's interested, and "I Wanna 1-2-1 With You" has become something KLF fans tend to forget ever existed. I apologise for bringing the topic up again, but it is the tenth anniversary of this particular disc... and it's an interesting exercise in novelty wrongness at the very least.