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26 November 2023

Val and the V's - I Like The Way/ With This Theme



Label: CBS
Year of Release: 1967

It's astonishing that so few family groups emerged in the sixties. Parents were still popping out sprogs in the fifties at a rate where there often wasn't much of an age gap between them, the beat boom tempted any kid with the means into a group, and say what you want about your family (and I know you will) but... well, they're just there, aren't they? You've lived with them for long enough to already have a firm impression about their talent and reliability, and living in the same house makes organising rehearsals a doddle.

Val Melfi and her Vs (Vinnie Melfi on guitar and Viv Melfi on drums) firmly kept things in the family way, though, and were circuit veterans by the time they inked a deal with CBS, having played working man's clubs and cabaret clubs across the land, even gaining a residency at the Piccadilly Club in London. Their material wasn't purely middle of the road and had enough verve and swing to keep the kids happy.

The CBS debut "Do It Again A Little Bit Slower" was perhaps a little too rigid and understated, but this follow-up makes up for it. "I Like The Way" is a cover of the Tommy James and The Shondells song, and Val's tones are seductive here, snaking their way around a superb Keith Mansfield arrangement and a strident groove. By the time the organ break seeps in, you too will be wiggling your hips around the living room. This is pure Radio London stuff, and on a lucky week may actually have become a hit.
Valerie also puts forward a song of her own on the B-side. "With This Theme" lacks a little spice, unfortunately, and was obviously a studio afterthought - but it's a sign she was developing as a songwriter as well.

Following the chart failure of "I Like The Way", the group were given two more cracks at singles on CBS, "Miss You Baby" and another Valerie Melfi penned track "This Little Girl" in 1968. Neither were successes, and the group moved back to the club circuit and eventually cruise liners before giving up entirely in the mid-seventies.

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