Nineties comeback single from legendary sixties group, on the legendary label named after them
Label: Creation
Year of Release: 1994
The Creation are usually one of the first groups on the lips of any connoisseur of sixties music if they're asked the question: "Which truly great British sixties bands fell by the wayside at the time?"
In truth, they weren't total obscurities. They managed one very minor hit with "Painter Man", and another very near-hit with the big and beastly "Making Time". The former, somewhat absurdly, was later covered by Boney M, while the latter has become ubiquitous even in indie club land in the last twenty years - I was at an indie night in Ottawa ten years ago and heard the DJ play it to a huge dance floor response, and then again at a wedding elsewhere. It may have failed to crack the Top 40 in the UK, but it's since become regarded as a monstrous piece of mod pop as worthy of attention as anything The Who also produced at the time. The Germans were more accommodating in the sixties and found them a home in their charts; the British, for whatever reason, failed to see sense.
The Creation's stock began to rise during the first wave of the sixties revival in the eighties, and only continued to gain momentum as the nineties set in. If evidence of this is needed, the fantastically chaotic and psychedelic "How Does It Feel To Feel" was covered by Ride and issued as an A side by them. Ride's parent label Creation was named after the band, and 1994 obviously seemed like the perfect date for the original line-up to get back together and produce new material, and get them on to the legendary label in question. They were placed in the studio with the label's legendary producer Joe Foster to produce a single also entitled "Creation", presumably with the idea that this three-way match between label, band and song title would be an interesting press story in itself.

