Sweeping orchestral pop from Norm Bellis under a group name
Label: CBS
Year of Release: 1971
Following The Love Affair's success in 1967 with the (actually incredibly good) "Everlasting Love", record labels seemed to sense that there was clearly a cash cow to be milked. Stuff psychedelia, prog rock, funk, reggae and all that jazz. Platinum discs seemed more likely to fall at your feet if you just picked a catchy pop song, put an epic, sweeping, pounding orchestra behind a powerful vocalist, and gave the project a group name.
This wasn't a foolproof hit-making method, though, and quite a number of singles fell completely short of the Top 40. Long-standing act Worth - not a group, so far as I can ascertain, but the work of pop scene and Apple Music stalwart Norm Bellis - had five attempts to bite the chart cherry between 1970-73, and failed on each occasion, although his fourth flipside "Hey Mister Lonely" apparently picked up some attention outside the UK.
