Oddly despairing Steve Wright sponsored novelty single on the pointlessness of car boot consumerism
Year of Release: 1993
Bill Drummond and Jimmy Cauty - "The Manual - How to Have a Number One the Easy Way"
Over the years, the above paragraph from the KLF's guide to making number one hits has troubled me. Once they've mentioned Steve Wright in relation to their summer smash "Doctorin' The Tardis", some parallels become very clear - Wrighty even used comedy dalek voices on his show, though noticeably after Drummond and Cauty used them first (and after Victor Lewis Smith, for that matter).
One person who has suggested that Steve Wright might actually be more of a subversive than you'd expect is Richard Easter, his radio sidekick for many years, who was responsible for a vast number of the comedy characters and musical sketches which littered his Radio One show. Easter's work-rate was actually phenomenal. Whereas most comedy writers will tend to focus their efforts on material for a couple of radio or television series a year, he rapidly contributed a lot of work to Wright's radio show five days a week, continually bearing the broad Radio One audience in mind. As such, it's not surprising that characters like Dr. Fish Filliter or Arnie Terminator's angry consumer complaints aren't necessarily award-winning or groundbreaking material, but all were short, sharp, absurd, almost always utterly silly and occasionally unexpectedly close to the (fish) bone. As comedic contributions to a mainstream radio show go, they were far more successful than most attempts at the time, and helped to keep Wright's ratings buoyant and people like me listening.
Easter was also a keen writer of catchy novelty ditties, which saw him score a bona-fide major hit through Epic Records with Arnee and the Terminators "I'll Be Back" (penned in two hours and apparently never intended for commercial release, though it seems to have inadvertently invented the sound of Scooter). Doubtless other major labels were keen to capture the lightning success of that unlikely hit, and Mercury obviously felt his satirical melodic musings on the tedium of car boot sales - repeated at extremely regular intervals throughout Steve Wright's show - would be the next top ten smash in line.